Fernet Branca con Coke – an Argentinean cult beverage
The Argentine people themselves include the Fernet to their own cultural identity, just as the Asado, Gardel or the Mate tea. Despite this beverage is an Italian product and only the trademark Branca owns the term Fernet, other “bitter and herbal liqueurs” are exported as well under the term Fernet. But in Italy the Fernet is enjoyed quite different than in Argentina. Nor do the Italians mix the Fernet with Coke nor do they drink it by the gallon at parties or in discos.